I get asked all the time about the differences between a smartphone app and a mobile 
website. Many people are under the impression that they do the same thing because they contain much of the same information. So, does your practice need to invest in both? Here is some information that will hopefully make that question much easier to answer. (more…)
Thanks to everyone who attended the webinar’s this week! It was a great success, and there were tons of valuable information shared. Below is a recording of Wednesday’s webinar:
HOUSTON, Texas – June 30, 2014 – PEC (Patient Education Concepts, Inc.) is pleased to announce the availability of the IOL and LVC Counselor™ Online Tools for use on practices’ websites as well as on tablet devices, such as the iPad. The origins of this new online interactive program began back in 2007 and 2008 when PEC released its IOL and LVC Counselor™ software applications on CD for use on computers. Both of these earlier programs received critical acclaim within the ophthalmic industry for their innovative educational approach of using narrated videos and 3D animations to help counselors explain complex IOL and LVC options. (more…)
Sight Selector™ Online now offers the new Multi-Video Player feature to all Sight Selector Online users. The Multi-Video Player feature allows for embedding a single video player that can play up to 6 programs from your video library. (more…)
You might find Twitter a bit overwhelming if you’ve never used it before. The conversations are short and people using it speak a strange language. And, there’s a lot of Twitter terminology you might not be aware of. Here are a few terms you’ll need to familiarize yourself with that will help reduce the new Twitter user’s anxiety. (more…)
Since most of my communication with clients happens via email or on the phone, I get really excited when conference time rolls around.. One would think that after 20 years of working trade shows I would be “over it”. A brief change of scenery and the opportunity to connect with people in-person keeps the inspirational juices going.
The ASCRS Conference kicks-off this week in Boston, MA and PEC is prepping for the super-fun commute from Houston to the North East. Hopefully both the Travel and Weather Gods will smile on us.
In Q4 of 2013 and Q1 of 2014 PEC placed much focus on how we can take our laser cataract and refractive surgery content and create an interactive online lead qualification tool our clients can use to attract and qualify laser cataract surgery leads online. (more…)
Bob is back…and he’s not through talking about video just yet! In the next “What’s Bob Talking About – Videos“, Bob talks about how patient education videos can be used to effectively educate patients from the moment of first contact all the way through their post operative experience, resulting in increased compliance, better outcomes, happier patients and practice growth. (more…)
What’s Bob talking about Now? Video! Using video in your practice has so many benefits! In this first episode about video, Bob talks about the benefits of using video, how they can increase the perceived value of your laser cataract and refractive services, and how using both overview and consent videos together can maximize their effectiveness. (more…)
Many practices that have embraced femtosecond laser cataract surgery are struggling with how to market the procedure to their patient base. Those of us in the industry are aware of the benefits over manual cataract surgery but those benefits come at a cost that the practice is going to have to convince their patients is worth it. (more…)
You’ve heard about Yelp and Google Reviews. Now the new kid on the block is Facebook Reviews. On October 2013, Facebook added a review feature on all the Facebook Business pages. Users can now log into Facebook, visit a business page and rate them from 1 to 5 stars, as well as leave a brief comment. The review feature allows users to give an impression of how they feel about the service or product they received from a business. (more…)