Promises SEO Companies Can’t Keep – Part III

shutterstock_279917603This is the third and final blog article in our “Promises SEO Companies Can’t Keep”  series highlighting some of the more common promises SEO companies make that should be WARNING SIGNS you are about to be or currently are getting Ripped-Off!  This time we are discussing Links. Links can be a GREAT thing when they occur naturally, however, the promises unveiled below explain how links and backlinks can be a very BAD thing.

Promises SEO Companies Can’t Keep – Part I


Every practice wants their website to be positioned at the top of the page when patients search for key search terms like LASIK, Cataracts, and Glaucoma. But getting your website to the top of the page can be very difficult, especially when you are in a competitive market. To complicate this task even more, the Big Dog “Google” doesn’t make it easy with their ever-changing secret search algorithms and constant revision of their SEO do and don’t rules. For this reason, many practices hire Search Engine Optimization Companies to help them get higher page rankings. (more…)

10 Things You Should Know BEFORE Adding Email to Your Marketing Strategy

shutterstock_270246926A great way to promote premium services and special promotions to existing patients is through email. Email marketing can be used in conjunction with other forms of marketing, but can also serve as a cost-effective media alternative to direct mail, radio ads and television commercials. Here are a few basics you need to know before adding email into your marketing strategy. (more…)

PEC’s Take on Website Trends in 2015

PEC’s Take on Website Trends in 2015It’s no secret that when it comes to website design and what’s best for search engine ranking, the rules seem to change from year to year. What “worked” so well previously now is taboo, and seemingly forgotten aspects of your site can come back to haunt you. Because of this rapidly-changing web landscape, it can be hard to know what’s right for your site – and what could be a fatal mistake. We keep an eye on these trends for you.

Here’s what we at Patient Education Concepts see as the big trends for 2015: (more…)

To Click or Not To Click – Do Pay-Per-Click Campaigns Work?

shutterstock_207717085Savvy practices that actively participate in Internet marketing are generating pre-qualified, cost effective leads 24/7 from Pay-Per-Click (PPC) campaigns. But some practices are afraid to try PPC primarily because they don’t understand how it works, how much control they actually have over their campaign, or how cost effective it can be. (more…)