The Pains of Online Marketing

shutterstock_57356104Since most of my communication with clients happens via email or on the phone, I get really excited when conference time rolls around..  One would think that after 20 years of working  trade shows I would be “over it”.  A brief change of scenery and the opportunity to connect with people in-person keeps the inspirational juices going.

The ASCRS Conference kicks-off this week in Boston, MA and PEC is prepping for the super-fun commute from Houston to the North East.  Hopefully both the Travel and Weather Gods will smile on us.

In Q4 of 2013 and Q1 of 2014 PEC placed much focus on how we can take our laser cataract and refractive surgery content and create an interactive online lead qualification tool our clients can use to attract and qualify laser cataract surgery leads online. (more…)