Many practices that have embraced femtosecond laser cataract surgery are struggling with how to market the procedure to their patient base. Those of us in the industry are aware of the benefits over manual cataract surgery but those benefits come at a cost that the practice is going to have to convince their patients is worth it. The key to charging more for something that you can get for less, elsewhere, is to increase its perceived value in the mind of the consumer.

In this video, Bob Watson, President of PEC, talks about the many brochure options that are available to your practice and how various brochures can affect your patients’ decision process.