A great way to promote premium services and special promotions to existing patients is through email. Email marketing can be used in conjunction with other forms of marketing, but can also serve as a cost-effective media alternative to direct mail, radio ads and television commercials. Here are a few basics you need to know before adding email into your marketing strategy. (more…)
It’s no secret that when it comes to website design and what’s best for search engine ranking, the rules seem to change from year to year. What “worked” so well previously now is taboo, and seemingly forgotten aspects of your site can come back to haunt you. Because of this rapidly-changing web landscape, it can be hard to know what’s right for your site – and what could be a fatal mistake. We keep an eye on these trends for you.
Here’s what we at Patient Education Concepts see as the big trends for 2015: (more…)
Savvy practices that actively participate in Internet marketing are generating pre-qualified, cost effective leads 24/7 from Pay-Per-Click (PPC) campaigns. But some practices are afraid to try PPC primarily because they don’t understand how it works, how much control they actually have over their campaign, or how cost effective it can be. (more…)
Our Sight Selector™ iPad™ customers are always asking me for ideas about ways to utilize them to educate patients in their reception rooms. The very thing we love most about iPads, their extreme portability, can make this a challenge. Sometimes things of value like iPads have a way of “walking off” from waiting rooms if they aren’t secured. It just so happens that this past January, I had the rare opportunity to visit one of our Sight Selector customers who created an excellent example of how iPads can be effectively used in a reception area without worrying about them disappearing. (more…)
On the last day of the AAO 2014 meeting in Chicago, Dr. Jay Bansal was flying by our booth, when I hailed him over and stuck samples of our 
custom premium and deluxe laser cataract surgery brochures in his hand. He said he was about to produce one on his own but asked me to contact him after the meeting, which I did. (more…)