To Click or Not To Click – Do Pay-Per-Click Campaigns Work?

shutterstock_207717085Savvy practices that actively participate in Internet marketing are generating pre-qualified, cost effective leads 24/7 from Pay-Per-Click (PPC) campaigns. But some practices are afraid to try PPC primarily because they don’t understand how it works, how much control they actually have over their campaign, or how cost effective it can be. (more…)