by Robert Watson | Feb 23, 2015 | Laser Cataract & Refractive Marketing, Laser Cataract Surgery, Websites & Online Marketing
Savvy practices that actively participate in Internet marketing are generating pre-qualified, cost effective leads 24/7 from Pay-Per-Click (PPC) campaigns. But some practices are afraid to try PPC primarily because they don’t understand how it works, how much control they actually have over their campaign, or how cost effective it can be. (more…)
by Robert Watson | Jan 28, 2015 | Cataract, Laser Cataract & Refractive Marketing, Laser Cataract Surgery, Print
On the last day of the AAO 2014 meeting in Chicago, Dr. Jay Bansal was flying by our booth, when I hailed him over and stuck samples of our 
custom premium and deluxe laser cataract surgery brochures in his hand. He said he was about to produce one on his own but asked me to contact him after the meeting, which I did. (more…)
