I get asked all the time about the differences between a smartphone app and a mobile 
website. Many people are under the impression that they do the same thing because they contain much of the same information. So, does your practice need to invest in both? Here is some information that will hopefully make that question much easier to answer. (more…)
HOUSTON, Texas – June 30, 2014 – PEC (Patient Education Concepts, Inc.) is pleased to announce the availability of the IOL and LVC Counselor™ Online Tools for use on practices’ websites as well as on tablet devices, such as the iPad. The origins of this new online interactive program began back in 2007 and 2008 when PEC released its IOL and LVC Counselor™ software applications on CD for use on computers. Both of these earlier programs received critical acclaim within the ophthalmic industry for their innovative educational approach of using narrated videos and 3D animations to help counselors explain complex IOL and LVC options. (more…)
Since most of my communication with clients happens via email or on the phone, I get really excited when conference time rolls around.. One would think that after 20 years of working trade shows I would be “over it”. A brief change of scenery and the opportunity to connect with people in-person keeps the inspirational juices going.
The ASCRS Conference kicks-off this week in Boston, MA and PEC is prepping for the super-fun commute from Houston to the North East. Hopefully both the Travel and Weather Gods will smile on us.
In Q4 of 2013 and Q1 of 2014 PEC placed much focus on how we can take our laser cataract and refractive surgery content and create an interactive online lead qualification tool our clients can use to attract and qualify laser cataract surgery leads online. (more…)