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Website Development

Website Design & SEO15 Minute Web Consultation

PEC’s custom website solution combines our renowned ophthalmic content and exceptional customer service with the latest design trends and interactive features. Our consultative approach is guaranteed to produce an affordable website that enhances your on line image and separates you from your competition.

Customer Service & Project Management Expertise

Let’s face it – you can have all the website design talent and expertise in the world, but if you can’t take good care of your customers and provide the care, guidance and advice they need during the development process, the end-result will leave you frustrated. PEC has built its success and reputation by always placing customer satisfaction at the forefront of any project.

Product Description

 

Customer Testimonials:

PEC has hosted our website for many years! The content provided is exactly what our ophthalmology practice requires for educating our patients. They keep our site relevant to the ever-changing technology that is available and to the needs of the World Wide Web in general, such as being mobile-friendly. Edits and updates are handled quickly by their friendly, knowledgeable staff.
~ Sandra Hartigan, Practice Manager, Metropolitan Eye Center

I’ve been an Clinical Manger for many years and I have gone through, actually help build 3 of our websites during this time. Our current website is by far the best we have ever had and the BEST thing about it for me as a Practice Manager is NOT having to “reinvent the wheel”. PEC looked at my old site and was able to build on the content that I wanted to keep and give me new content without me writing it, like I’ve always done in the past. Ophthalmology specific content is priceless in my opinion. Now we are able to add specials, promotions or additional content without intensive labor on my part. I send it to my designer and she takes care of the rest! PEC IS AWESOME!
~ Brandy Simpson, Clinical Manager, Central Valley Eye Medical Group, Inc.

 

Standard Features:

  • Built Using WordPress Platform
  • Responsive Design for PC, Tablet and Smartphone Viewing
  • Existing Website Content Transfer
  • Patient Education Video Integration
  • Social Network Profile Setup & Feed Integration
  • Contact & Appointment Request Forms
  • Google Custom Maps
  • Print Page
  • Email Page to Friend
  • Site Search
  • Text Based Footer Navigation
  • Google XML Sitemap
  • Cross-Browser Compatibility

PEC has access to and experience with all the latest website “bells-and-whistles”. Just let us know what you’re looking for and we’ll take it from there.

 

Search Engine Optimization (SEO)

The harsh reality for every successful website marketing campaign is that they require ongoing search engine optimization services. Our proven methods cover key aspects of SEO including on-going SEO updates to website content, quarterly keyword ranking and Google analytics reports. Our SEO services include:

Before/After Keyword Analysis & Management:
Through our expertise and further research of your area we will compose a list of approximately 30 keyword combinations and identify the top 5 search terms to optimize for each of your major services. We’ll go over the list with you for further input and provide you with details as to why we chose the combinations presented.

Content Optimization:

The key words will then be applied to the website content through:

Content editing: We will review and make adjustments to the website content so that it is of high quality and focuses on keywords.

  • Page title tags: Page title tags will be reviewed and adjusted as needed to ensure page titles include appropriate keywords.
  • Image file names: Google’s algorithms are now able to distinguish the contents of an image file, and determine if the filename correlates with the image content. We will review and update image file names as needed to reflect the keywords being targeted.
  • “Alt” tags: All images on the website will need “Alt” tags. This tag was originally created for the visually impaired who use screen readers to surf the web. The tags are also important when web browsers are set to block images from loading – the tags are visible when the image is not, so the viewer knows what they are supposed to see. Alt tags have SEO value and should contain the keywords being targeted where appropriate. We will review and implement Alt tags on all images on the website.
  • Page URLs: We will add content pages or re-work existing content pages to feature the targeted keywords, then evaluate and make additional changes as needed.

Google Analytics:
Google Analytics will be used so that we can easily monitor website traffic and visitor behavior. Reports can be generated and automatically sent to you in the desired frequency (weekly, bi-weekly, monthly, quarterly).

Ongoing SEO Consulting:

Using industry standard research tools, we will analyze trending keywords and make the necessary adjustments on an on-going basis to ensure the keywords being optimized are what is trending and providing the best possible traffic to your website.

 

Hosting Services:

  • 99.99% Network Uptime Guarantee
  • 800 MB Disk Space
  • Up to 100 POP Emails
  • Full DNS Management

 

Pricing:

Custom website development prices range from $4,500 $7,500+ depending on the number of pages and features that are needed. Once we learn more about your needs we can provide you with a project outline and proposal.

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