Patient Education Concepts, LLC Agrees to Sell Certain Assets to Advice Media, LLC
PRESS RELEASE: For Immediate Release: Houston, Texas February 1, 2017 Patient Education Concepts (PEC), a leading supplier of ophthalmic patient education and marketing products to physicians and device companies has sold its Website, Sight Selector and Social...
Tribute to Guy E. Knolle, Jr., M.D., F.R.I.E.N.D.
Many of you may know Dr. Knolle as a past President of the ASCRS. Others may know him as the ophthalmologist that taught them phacoemulsification. But there are hundreds of us that know him as a dear and wonderful FRIEND. We lost that friend August 30, 2016 at the...
Co-Marketing with ODs – Done Right!
Recently, I was shooting a custom video for an ophthalmologist and I asked his post-operative patient, “What made you decide to have cataract surgery with my surgeon client?” She picked up two brochures. One was a tri-fold brochure from a device manufacturer with the...
Why You Should Stop Advertising “Surgery!”
Why should you stop advertising "surgery"? Because patients think surgery is scary. This fact is never going to change. So, how do you attract more LASIK and cataract patients without advertising ”Surgery”? I’ll tell you, but first, let’s review some typical ad...
Pokémon Go for Ophthalmology
From multiple segments of the Today Show to making the cover of the New York Daily News, Pokémon Go is becoming this summer’s most popular trending topic. As a social media project manager at PEC, my job is to keep up with current news, trending topics and constantly...
Patient Education Concepts Announces the Immediate Availability of a KAMRA® Inlay Consent Video
PRESS RELEASE: For Immediate Release: June 30, 2016 – Houston, TX…. A 12 - minute video, “Understanding Your Procedure: KAMRA® Inlay,” is now available from Houston-based Patient Education Concepts (PEC). The video presents how the KAMRA inlay works; explains how the...
Can You Say, “Dysfunctional Lens Syndrome?”
For about 5 years before I had cataract surgery, I complained to my eye doctor that my vision was getting worse and worse. I was having problems seeing my golf ball and reading my computer. His response each year was, “You don’t have a cataract yet. Here is a new...
Reception Room Videos –Why & How
Patients are ready to see the doctor the moment they come into the reception room. But rarely is the doctor ready to see them. Besides providing the basics of a comfortable chair, somewhat current magazines, and perhaps a coffee bar, you should be taking advantage of...
Laser Cataract Surgery: “Put Your Money Where Your Mouth Is”
How many times have you heard that expression? I always heard it when I was making outrageous statements about how much better the Astros or Texans were versus the Royals or the Patriots. But I have “put my money where my mount is” twice now as it relates to my eyes....
Informed Consent – Yesterday & Today
“The Times They Are A Changing” by Bob Dylan & Bob Watson Come doctors and lawyers Please hear the call Don’t keep patients waiting Don’t block up the hall Don’t gather your patients Around old DVDs Informed Consent Online Will put them at ease The old ways are...