Tribute to Guy E. Knolle, Jr., M.D., F.R.I.E.N.D.

Tribute to Guy E. Knolle, Jr., M.D., F.R.I.E.N.D. Many of you may know Dr. Knolle as a past President of the ASCRS. Others may know him as the ophthalmologist that taught them phacoemulsification. But there are hundreds of us that know him as a dear and wonderful... read more

Co-Marketing with ODs – Done Right!

Co-Marketing with ODs - Done Right! Recently, I was shooting a custom video for an ophthalmologist and I asked his post-operative patient, “What made you decide to have cataract surgery with my surgeon client?” She picked up two brochures. One was a tri-fold brochure... read more

Why You Should Stop Advertising “Surgery!”

Why You Should Stop Advertising “Surgery!” Why should you stop advertising “surgery”?  Because patients think surgery is scary. This fact is never going to change. So, how do you attract more LASIK and cataract patients without advertising ”Surgery”?  I’ll... read more

Can You Say, “Dysfunctional Lens Syndrome?”

Can You Say, “Dysfunctional Lens Syndrome?” For about 5 years before I had cataract surgery, I complained to my eye doctor that my vision was getting worse and worse. I was having problems seeing my golf ball and reading my computer. His response each year was, “You... read more

Reception Room Videos –Why & How

Patients are ready to see the doctor the moment they come into the reception room. But rarely is the doctor ready to see them. Besides providing the basics of a comfortable chair, somewhat current magazines, and perhaps a coffee bar, you should be taking advantage of... read more

Informed Consent – Yesterday & Today

“The Times They Are A Changing” by Bob Dylan & Bob Watson Come doctors and lawyers Please hear the call Don’t keep patients waiting Don’t block up the hall Don’t gather your patients Around old DVDs Informed Consent Online Will put them at ease The old ways are... read more