Many practices that have embraced femtosecond laser cataract surgery are struggling with how to market the procedure to their patient base. Those of us in the industry are aware of the benefits over manual cataract surgery but those benefits come at a cost that the practice is going to have to convince their patients is worth it. (more…)
It’s been almost three years since I was asked to be the “point person” for PEC’s custom website 
development service. I’ve learned a lot in the past three years. Learning to be the liaison between the customer, graphic designer and web developer is not easy. All three speak completely different and very distinct languages: Technical (web developer), Creative (graphic designer) and Ophthalmology Business (customer). There are moments when I feel like I’ve traveled to three different planets in one day…sometimes one hour. (more…)