President, Patient Education Concepts, Inc.
Robert (Bob) Watson is the President and founder of Patient Education Concepts, Inc. (PEC). Bob became an entrepreneur servicing ophthalmologists after having Radial Keratotomy surgery performed on his eyes in 1982. Frustrated with a difficult post-operative recovery, he produced his first video on RK that quickly became the standard for informed consent and the template for many other refractive videos used by ophthalmologists all around the world today.
PEC’s product line has expanded over the years and now includes videos, brochures, posters, pocket folders, websites and web based marketing tools.
In 2007, Bob teamed up with Eyeland Design Network of Germany to produce the IOL Counselor™ Vision Simulator Software to help patients choose premium IOLs over standard monofocal IOLs and in 2008 produced the LVC Counselor™ to help counselors explain the difference between conventional and custom laser vision correction.
Today, Bob and the animation experts with Eyeland Design Network have released over 100 patient education videos and over 1000 3-D images within their Sight Selector™ products that include Sight Selector for computers, for websites, and for iPads.
With the introduction of laser cataract surgery, Bob was called in to help Dr. Stephen Slade market his femtosecond laser after Dr. Slade performed the first laser cataract surgery procedure in the United States in 2010. Today, he is heavily involved in helping bring this exciting new technology to hundreds of practices with an expansive line of patient education and marketing tools focused on femtosecond lasers.
Bob has been a Texan for most of his 60+ years. He and his wife Barbara are empty nesters that are totally addicted to golf. When not on the course, you can usually find them at the park pushing a swing with their adorable 4 year old grandson, Jones.
Social Media and Email Marketing Product Manager
Wil is the project manager for Patient Education Concepts’ social media and 20/20 Referrals email marketing services. Wil started working for PEC in January of 2005 as a graphic designer. In 2008, he was promoted to manage the 20/20 Referrals email marketing services and promoted again in 2011 to manage the social media services.
Wil is originally from Southern California. Graduated with a Bachelor of Fine Arts degree in Art from California State University, Fullerton in 2002. Wil’s professional work experience includes working for advertising agencies with clients who include The Boys and Girls Clubs, ConAgra Foods, Verizon and Universal Studios.
In 2004, Wil and his wife Angel relocated to Houston, Texas to take advantage of a booming job market and affordable home prices. Since then, their family has grown to include a son, daughter, dog and guinea pig. Wil and his wife are very athletic and enjoy competing in 12-mile mud runs as well as running half-marathons. Wil is a very laid back person, creative and has an easy to get along with personality. He believes that the two greatest bands in history are The Beatles and Metallica.
PEC Website, Software Product Manager
Connie is a marketing, administrative and client support professional with over 19 years experience in customer service, design and implementation of effective lead management strategies, email marketing campaigns and project coordination. Connie joined PEC in 2007 as the front line support person for the IOL Counselor and LVC Counselor Software programs launched by PEC in 2007 and 2008. Her position expanded into coordinating all of PEC’s email marketing efforts and managing PEC’s template and customer website service lines.
Over the past year-and-a-half Connie has become involved in custom website development projects for PEC. Although PEC had been providing a template website solution to the market since 2002, in 2010 the company identified an opportunity to expand into custom website development. PEC chose Connie to spearhead this new service offering because of her current role managing the template website product line and insight into client needs.
Connie is originally from Northeastern Ohio, but has called Houston, Texas her home since 1986. She and her husband Brad enjoy fishing, canoing, camping and spending time with family and friends. Brad and Connie are dog lovers. They recently adopted an American Bull Terrier puppy they named Maxx. In addition to spending lots of time training Maxx, Connie recently developed an interest in photography and regularly spends Saturday mornings at parks and in the country taking pictures of animals, landscapes and nature.