A Smartphone App for Your Practice vs. Mobile Website
I get asked all the time about the differences between a smartphone app and a mobile website. Many people are under the impression that they do the same thing because they contain much of the same information. So, does your practice need to invest in both? Here is...
Laser Cataract Surgery Marketing Webinar Recording
Thanks to everyone who attended the webinar's this week! It was a great success, and there were tons of valuable information shared. Below is a recording of Wednesday's webinar:
PEC Announces Availability of its IOL and LVC Counselor™ Online and Tablet Interactive Counseling Tools
HOUSTON, Texas – June 30, 2014 - PEC (Patient Education Concepts, Inc.) is pleased to announce the availability of the IOL and LVC Counselor™ Online Tools for use on practices’ websites as well as on tablet devices, such as the iPad. The origins of this new online...
PEC Announces Sight Selector Online Product Enhancement
Sight Selector™ Online now offers the new Multi-Video Player feature to all Sight Selector Online users. The Multi-Video Player feature allows for embedding a single video player that can play up to 6 programs from your video library. Previously, Sight Selector™...
Why Not Twitter?
You might find Twitter a bit overwhelming if you've never used it before. The conversations are short and people using it speak a strange language. And, there’s a lot of Twitter terminology you might not be aware of. Here are a few terms you’ll need to familiarize...
The Pains of Online Marketing
Since most of my communication with clients happens via email or on the phone, I get really excited when conference time rolls around.. One would think that after 20 years of working trade shows I would be “over it”. A brief change of scenery and the opportunity to...
How to Increase Your Patients Percieved Value of Laser Cataract Surgery – Part 3
Bob is back...and he’s not through talking about video just yet! In the next "What’s Bob Talking About - Videos", Bob talks about how patient education videos can be used to effectively educate patients from the moment of first contact all the way through their post...
How to Increase Your Patients Perceived Value of Laser Cataract Surgery – Part 2
What’s Bob talking about Now? Video! Using video in your practice has so many benefits! In this first episode about video, Bob talks about the benefits of using video, how they can increase the perceived value of your laser cataract and refractive services, and how...
How to Increase The Perceived Value of Laser Cataract Surgery
Many practices that have embraced femtosecond laser cataract surgery are struggling with how to market the procedure to their patient base. Those of us in the industry are aware of the benefits over manual cataract surgery but those benefits come at a cost that the...
Social Media Tip #2: Facebook Reviews
You’ve heard about Yelp and Google Reviews. Now the new kid on the block is Facebook Reviews. On October 2013, Facebook added a review feature on all the Facebook Business pages. Users can now log into Facebook, visit a business page and rate them from 1 to 5...